Digital Applications Manager

Oxford Innovation Limited.
Circa £30,000 per annum
16 Jun 2017
01 Jul 2017
Contract Type
Full Time

We have a new exciting opportunity! At Oxford Innovation Services we are currently looking for a Digital Applications Manager to join our team based in Redruth. You will join us on a full time, permanent basis and will receive a highly competitive salary of circa £30,000 per annum plus benefits.

Oxford Innovation Services (OIS) is a commercial organisation recognised as market leading specialists in SME business growth support and development. Now firmly established as a key provider of business coaching to high growth businesses in the Duchy, we launched the ERDF funded Financial Readiness Project( FRP) in January 2017, and are now recruiting a Digital Applications Manager.Reporting to the Delivery Manager the role will, initially, be based in the Redruth area as part of the team delivering support to SME’s in Cornwall and the Isles of Scilly. This position is funded by the EU as part of the FRP project that runs until Dec 2019.

About the Digital Applications Manager role

The aim of the role will be to play a key role in delivering the digital marketing objectives of the programme and will be responsible for all digital engagement activity across the programme client portfolio. This role will also involve developing, piloting, refining and executing digital applications - devising the strategic approach and project managing the development and implementation schedule, integrating activity with other marketing initiatives to support business objectives and build the brand profile.

Key Responsibilities of the Digital Applications Manager

- Research and evaluate latest trends, emerging technologies and best practice in digital engagement

- Research and understand the digital marketing activities in our key target markets

- Recommend the most effective and efficient use of budget for digital activities

- Regularly review the client experience across multiple channels and touch points and make recommendations for improvements

- Project manage the applications build through 3rd party suppliers to ensure timely delivery and compliance with ERDF procurement rules

- Support the development and launch of new websites

- Manage and update the content of programme and product websites including writing copy and refreshing content

- Implement improvements to the websites to optimise performance

- Develop and execute strategies to drive online traffic to the websites via SEO, Google Ad Words, etc.

- Develop and manage digital marketing campaigns

- Design, develop and maintain OIS’s social media presence  

- Measure and evaluate the performance of digital marketing campaigns and social media channels

- Generate monthly digital marketing insights and present reports containing headline figures and narrative covering key trends, web traffic analysis, social media results, future focus, etc.

- Liaise with our PR agency and OIS’s Marketing Coordinator to collate content, including client case study material, for all online communications.

About you

The successful candidate will have proven experience in the design and project management of digital applications development and Multi-channel applications ability across a wide range of formats along with creation and content management of WordPress websites.

What we’re looking for in our Digital Applications Manager

- Demonstrable success in a similar role with significant experience of working in a b2b digital applications role, with a diverse range of responsibilities is essential for this role.

- Have successfully developed and implemented a corporate digital strategy

- Comfortable with creating and presenting reports to our senior team

- The ability to work independently and as part of a team to achieve both individual and overarching organisational objectives and KPIs

- HTML code writing would be an advantage

- Have a flexible and supportive working approach combined with an ability to communicate to a diverse audience to maximise engagement.

- Highly creative and able to work with the team to identify how digital applications can maximise value in building the OIS brand profile.

- Educated to degree level (or equivalent) with strong academic/professional credentials in Web/Digital Tools development and/or Digital Marketing

If you would like to join our team as our new Digital Applications Manager then please click ‘apply’ today!

Closing Date: 30th June 2017

Interviews will be held w/c 10th July

This role is funded by the European Union

We are an equal opportunities employer and welcome applications from candidates of all backgrounds.